He urges us to replace our opposition of individual interest and social interest with a recognition that personal and collective functions are intertwined and interdependent in the ceremony and function of giving. As he declares "the brutish pursuit of individual ends is harmful to the ends and peace of all...and rebounds on the individual himself" (p. 77). Instead, he suggests, the modern world should return to some extent to the dynamics of ancient societies, and acknowledge again the social power of what we now see as purely economic interactions. He urges each individual "to emerge from self, [and] to give, freely and obligatorily," (p. 71) finding a balance that can be struck only by tempering individualistic competition with social exchange.