State your point, what you want the audience to do

Assume you are talking for two minutes. You have about twenty seconds in which to hammer home the desired action you wish the audience to take and the benefit they can expect as aresult of doing what you ask. The need for detail is over. The time for forthright, direct assertion has come. It is the reverse of the newspaper technique. Instead of giving the headline first, you give the news story and then you headline it with you Point or appeal for action. This step is governed by three rules:

Make the point brief and specific

Instead of
"Think of our grandparents now and then"

say instead
"Make point of visiting your grandparents this weekend"

Instead of the statement
"Be patriotic" should be converted to
"Cast your vote next Tuesday"

Action. Don't tell the idea, use something that says what the idea is, that is still explicit! :-)

Make the point easy for listeners to do

Instead of
"Start now to improve your memory of names"

"Repeat the name of the next stranger you meet five times within five minutes after you meet him."