1. Establish objectives
2. Set strategy
3. Implement solutions
4. Review progress

1. Time horizon - returns expectations, portfolio, appreciation, absolute benchmark relative (in real terms).
2. Active/passive. Fixed income, cash holding.
3. Strategic (long-term 2 mths+)
4. Currency evaluation...different rates may affect yield.

Investor profile: conservative, moderate, aggressive. "High risk, high gain"

Volatility = std deviation

Portfolio re-balancing...passive, not active.
Process of buying/selling to maintain initial asset allocation for investment objectives & risk tolerance.

S&P 500 9% avg return, 5% historically feasible. If have right mix of composition, risk appetite, etc.

US 10 year bond 4% government-backed.

V.T: Good communicator, willing to take risk, outgoing personality, requires creativity...
Speak clearly, communicate effectively

Financial services. Consumer, retail, ib, am, pe, pb.

Bubbles burst every time, every where.